Part Two: Marketing the Amenity Rich West Palm Beach Homes
Sail Club Clear Lake is one of the newest West Palm Beach housing communities already well known because of its amenity rich West Palm Beach homes, but the Sail Club has also developed its name through creative marketing.
In October, the community’s developers exhibited models and multimedia renderings of their plans at the Palm Beach County Convention Center. Prospective buyers were also able to tour two replicas of the designer kitchens that are available in the community’s West Palm Beach homes. According to the developer, “Displaying full-size model kitchens that residents can choose from allows buyers to come away with some idea about the kind of appliances and finishing details that are available. It allows home buyers to visualize their new home in a way that pictures simply can’t”
Sail Club sales are determined by lottery so that it is “possible to offer a much broader selection” of West Palm Beach homes to more buyers. It is important to the community’s developers, Homes For America Holdings (HFAH), “to avoid giving the first few buyer an unfair advantage.” That’s why HFAH is releasing a variety of West Palm Beach homes in a series of phases rather than “limiting the first choices to a select few.”
In October, the community’s developers exhibited models and multimedia renderings of their plans at the Palm Beach County Convention Center. Prospective buyers were also able to tour two replicas of the designer kitchens that are available in the community’s West Palm Beach homes. According to the developer, “Displaying full-size model kitchens that residents can choose from allows buyers to come away with some idea about the kind of appliances and finishing details that are available. It allows home buyers to visualize their new home in a way that pictures simply can’t”
Sail Club sales are determined by lottery so that it is “possible to offer a much broader selection” of West Palm Beach homes to more buyers. It is important to the community’s developers, Homes For America Holdings (HFAH), “to avoid giving the first few buyer an unfair advantage.” That’s why HFAH is releasing a variety of West Palm Beach homes in a series of phases rather than “limiting the first choices to a select few.”
